The phrase "More Than an Athlete" was popularized by Lebron James in 2018, but its something Ashlee "Ash" Samuels has always stood for. Even as a young student-athlete, Samuels has always possessed a desire to help others achieve their dreams. As the owner and CEO of CRASH! Creative, LLC, CRASH! The Glass and I Want Placement; she's helping athletes, entrepreneurs and philanthropists brand themselves as "more than."